About

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

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Our mission is to create a sense of belonging for every cannabis consumer – regardless of their relationship with the plant.

building better brands

The cannabis industry might be new, but building brands isn’t. Rooted in a history of CPG brand building, YourWay is taking a proven retail approach to creating a differentiated portfolio of brands in the cannabis industry. The goal? Ensuring each and every cannabis customer has a product they love from a brand they see themselves in.

always evolving

With a focused leadership team and a strong financial foothold, YourWay will continue to expand strategically: creating intuitive brands, releasing thoughtful products, and working intentionally to create a sophisticated family of brands that caters to every moment in a consumer’s life.